Since Salesforce announced Einstein a year ago, the company has been building out an artificial intelligence (AI) layer that spans Salesforce’s entire platform. Einstein’s data-driven, machine learning (ML) algorithms, natural language processing (NLP), and predictive analytics have found their way into Salesforce’s entire product stack to underpin 18 new features and more than 475 million predictions per day across the company’s customer relationship management (CRM), marketing, service, commerce, Internet of Things (IoT), analytics, and application clouds.
Today on Einstein’s first birthday, Salesforce unveiled three major new AI capabilities for its flagship Salesforce Sales Cloud$25.00 at salesforce.com: Einstein Forecasting, Einstein Opportunity Scoring, and Einstein Email Insights. These capabilities give salespeople a new suite of intelligent tools to prioritize deals and leads, predict sales pipeline revenue, and surface important emails with proactive recommendations. Salesforce Ventures, the company’s venture capital (VC) arm, announced a new $50 million Salesforce AI Fund and initial investments in several AI startups.
“Our goal is to democratize artificial intelligence and make our customers smarter, more productive, and more predictive,” said Lynne Zaledonis, Vice President of Product Marketing, in an interview with PCMag.
“The first generation of Einstein over the past year has introduced Einstein Activity Capture [synced with Gmail or Office 365$12.50 at Microsoft ] to add emails and events to Salesforce activity data, lead scoring and machine learning to identify patterns for your sales reps, opportunity insight and recommendations on the data trending up or down in your system, account insights to identify key business changes, and automated contacts to automatically add leads and contacts into your CRM application,” she said. “Now we’re introducing the next generation of Sales Cloud. We’re announcing a breakthrough application with Einstein Forecasting so anyone from the head of sales to the CFO can now make predictions.”
Einstein Forecasting can give users a quick dashboard view of whether or not teams are on track to hit quarterly sales numbers or whether or not any deals are in jeopardy; it can even predict the viability of a business expansion. Einstein Opportunity Scoring is focused on identifying and prioritizing the highest value deals within the Sales Cloud Lightning Console. Einstein Email Insights works similarly to the AI-powered SalesInbox in Zoho CRM$20.00 at Zoho , using NLP to surface the most deal-critical emails at the top of your inbox and act like a personal email assistant with action-oriented recommendations.
There are already more than 7,000 developers building Einstein-powered apps, according to Salesforce, and Einstein has generated more than 90 million predictions to date. Zaledonis also stressed that Salesforce continues to invest on the research front as well as in its Salesforce Research department. Led by Chief Scientist Dr. Richard Socher, the group has published 10 academic papers in the past year on breakthroughs and innovations in deep learning and neural networks.
Salesforce has not yet announced pricing for Einstein Forecasting, Einstein Opportunity Scoring, and Einstein Email Insights. They are currently in pilot and are expected to be generally available in the first half of 2018. Zaledonis and Kamilla Khaydarov, Senior Product Manager at Salesforce, walked us through each of the new Einstein features and what salespeople will be able to do with them.