Retail Execution, the act of getting the right products in the right stores at the right time, is critical to the success of the consumer packaged goods industry. CPG sales still happen primarily in physical stores, and those stores rely on field service reps to make sure the product is stocked and presented correctly. Those field service reps still use written notes and outdated systems. With those old systems, error and incorrect information is common. The field service reps rely on these obsolete systems to plan their daily route, communicate product purchase information, and track sales trends. That means that the retail system as a whole for many of these companies is using incorrect and often erroneous information.
Salesforce has created the perfect CRM for consumer packaged goods companies. Salesforce can be customized to each business’s specific needs. It gives your business the ability to track each piece of data, create dashboards, automate messages, and genuinely understand the key performance indicators. With Salesforce, you can take your marketing, planogram, inventory management, and customer relationships to the next level.