How to Use Email and CRM Data to Drive Awareness

Savvy brands know that by combining CRM and email marketing data, they can discover potential new fans, customers, and subscribers that have never engaged with them before, thereby driving awareness among entirely new audiences. In fact, marketers surveyed in our the fourth annual State of  Read more

Giving It Meaning: New Data Shows Consumers Seek Relationships, Not Transactions

Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has swelled; shoppers now carry the world’s product catalog with them anywhere they go through the smartphones in their pockets  Read more

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