Salesforce And HubSpot Integration

Integration image - Alternative Solutions Consulting

Is your company using both Salesforce and HubSpot? If so, you may have heard about the need to integrate these two powerful systems. In this blog post, we’ll explore why integrating Salesforce and HubSpot is crucial and share some best practices to ensure a successful integration. So, let’s dive right in!  

Integration of Salesforce and HubSpot can be defined as a tool or process that keeps the necessary data in sync between the two systems. By achieving this seamless data flow, you can improve the overall operations of your company by streamlining processes, reducing data duplication, and minimizing the burden of manual data entry. Sounds like a win-win situation, right? Well, hold on, because there’s more to it than meets the eye! 

Sharing data between Salesforce and HubSpot allows each system to leverage a broader range of information, which can fuel processes and make them more effective. The ultimate goals are to improve marketing return on investment, enhance sales efforts, and increase customer satisfaction. And let’s face it, who doesn’t want those outcomes for their business? But now comes the question of how to achieve this integration. Don’t worry, we’ve got a solution for you: the HubSpot to Salesforce integration app. This proven solution offers a simple and effective way to integrate the two systems seamlessly. 


Before you install the integration app, there are a few important tasks you should complete to ensure a smooth integration process. Let’s take a closer look at each step: 


  1. Understand the shared data and its usage:

Capturing a comprehensive understanding of the data that needs to be shared between Salesforce and HubSpot is crucial. Take the time to identify the specific data objects and attributes that will be synchronized. Additionally, gain clarity on how this data will be used in each system. This information will be essential for configuring the integration and determining the direction of data movement between the two systems. Moreover, it’s vital to establish clear data mapping between Salesforce and HubSpot, ensuring accurate synchronization. 


  1. Prepare your data:

Data preparation is a crucial step in any integration process. It goes beyond removing duplicate data; it involves reviewing the key data attributes for missing or invalid values. Cleaning up your data ensures that you start the integration with a solid foundation, reducing the risk of errors and data inconsistencies. 


  1. Determine historical data requirements:

Consider whether you need to include all historical data or just a subset during the integration. While the integration app will handle data changes going forward, you should decide if you want to bring in all the historical data or focus solely on current active deals and customers. This decision will depend on your specific business needs and the relevance of historical data for your ongoing operations. 


  1. Install and configure the integration app:

Once you have all the necessary information and your data is adequately cleansed, you can proceed to install the HubSpot to Salesforce integration app. Follow the installation instructions provided by the app and configure it according to your requirements. This includes setting up data mapping, establishing synchronization rules, and defining any customizations needed to align with your business processes. 


  1. Perform a historical data import (if necessary):

If you decided to include historical data in the integration, this is the step where you can perform the data import. Follow the guidelines provided by the integration app to ensure a smooth and accurate transfer of historical data. It’s essential to validate the imported data and verify its consistency within both Salesforce and HubSpot. 


  1. Audit and monitor the integration:

Once the integration is up and running, it’s crucial to regularly audit the data flow and ensure that the integration is moving data as expected. Set up monitoring mechanisms to track the synchronization process and address any issues or discrepancies promptly. Regular audits will help you maintain data accuracy and reliability between Salesforce and HubSpot. 


In conclusion, integrating Salesforce and HubSpot is a crucial step for companies that utilize both systems. By seamlessly connecting these platforms, you can streamline operations, reduce data duplication, and enhance overall efficiency. The ultimate goals are to improve marketing return on investment, enhance sales efforts, and increase customer satisfaction – objectives that every business strives to achieve. 

To ensure a successful integration, follow the necessary steps outlined in this blog post. Take the time to understand the data that needs to be shared between Salesforce and HubSpot, ensuring accurate synchronization and mapping. Prioritize data preparation, eliminating duplicates and validating key attributes. Consider whether historical data should be included in the integration or if a subset is sufficient for ongoing operations.  

Next, install and configure the HubSpot to Salesforce integration app, leveraging its user-friendly interface and simplified setup process. Perform a historical data import if necessary and establish a monitoring mechanism to ensure data consistency and reliability. 

It’s important to note that while the integration app simplifies the implementation process, it should not replace the need for clean data and process analysis. Clean, reliable data remains crucial, as does a comprehensive understanding of how your data is utilized within each system. Remember, the integration app provided by HubSpot is a facilitator, working hand-in-hand with thorough data preparation and process analysis. 

As you embark on your Salesforce and HubSpot integration journey, consider partnering with a consulting organization like Alternative Solutions. Their expertise can provide invaluable support and guidance throughout the process, ensuring a seamless and successful integration. 

With the combined power of Salesforce and HubSpot, along with the expertise of Alternative Solutions, you’re well-equipped to achieve streamlined operations, reduced data duplication, and enhanced marketing and sales efforts. Embrace the possibilities that an integrated Salesforce and HubSpot ecosystem offers for your business. 


If you’re looking to integrate Salesforce and HubSpot, then give us a call at 855-794-7342 or contact us at for a consultation.